Today in this article we were going to talk about content optimization, Learn Free What Is Content Optimization?. Content Optimization is playing a vital role in any kind of marketing, or if we say that for market any product it is much important, and that is the reason it is famous that “Content is the King”.
The more you optimized nicely the more you grab decent traffic on your content, always keep your content up to the users’ minds.
Your content must meet the needs and requirements of the reader like if anyone just jumps to your article and the article is not up to the requirement of that reader, then why does he stay here? or he/she comes again for reading? So the best practice tries to satisfy users with your content.
What is SEO Writing?
Writing for SEO or SEO writing is the procedure of managing content according to the search engine point of view, so all those steps are taken to plan content, arrange, create and optimize for the sake of gain rank in search results, are considered SEO writing.
Why Content Optimization Is Important?
Without optimization unlikely your content is got by users. So you must have to do something to provide your content to your audience without any hustle. Just think for a while if you wrote a long article but the audience could not get it, then what do you feel? All those steps which are taken to create content up to that level of “SERPs” where you don’t need to send content to users by social media sharing or by mentioning direct link.
If you want that users grab the post by search then it is compulsory to optimize the content for increasing your search volume. When your content is nicely optimized you would be getting search traffic, so for making rapid growth in search traffic you must have to optimize your content.
How Does Content Optimization Work?
Search engine robots always rank only high optimized content in the top search results instead of non-optimized content. Make proper and suitable changes in a written article, create an attractive structure for content, and also used eye-catching titles and metadata, all these types of steps are taken to impress the search engine. In this way, content optimization is working.
All these steps make for providing a useful signal to SE. Through content writing, we separate an article into several parts, use proper heading in the text, and gives a solid signal to the SERPs for pushing up the rank.
Research Before Writing
Achieving good results in search is not much easy as a beginner thinks, the more you focused better rank you get. Content is the key before begin writing best practice is that you have to research your topic, you have to Google your topic and find your competitors that what they were writing and how they were writing?
Make A Structure Of Your Content/Post
If you want to make awesome content then a good practice is that before writing you should make a proper structure, you have to divide your content into several parts for better users’ understanding.
If you properly make a structure, it would make it easy for you to writing because all you set before typing. You have to divide your article into batter parts like if you showcase your post in ways like the eye-catching title the body of the content and the conclusion at the end, then it is very easy for you to write fast and powerful lines which must save your time and increase your audience too.
Optimize The Length Of Your Article
Try always write a suitable and handsome number of words in the article. Different experts suggest the different lengths of the article according to their experience. As per my own experience, I would prefer all my reader’s first thing is that your article is meaningful and not too long also not too short, I mean to say that most important is the quality of the content not the quantity of content.
For managing the quality and quantity in a balanced shape is would prefer writing the minimum of words article between 1000 to 1500 words and the optimal word count is I suggest start between 2000 and more.
Write Down Captivating Headings
For writing, wye-catching content tries to write down the captivating headings of your whole content. You have to engage your readers, if readers understand and enjoy the post they would love to share this content with their friends and family because they found it helpful and easy to understand. If the article is in a categorized way that will be easy to understand that what is in this post which must enhance your readership, and if you divide your article into attractive headings it’s also easy for you to write a specific heading one by one.
Keyword density tells you that how occasionally a main keyword is rolled in the paragraph in connection to the entire number of words it holds. As there is no proper defined ratio for keyword density, I would love to share it based on my own experience.
The batter practice is that keep density is 1% between overall article, for example, for a thousand words there is a 1% ratio is 10 times use of primary keyword. For building user experience readability my recommendation is that spread properly the primary keyword in the article, like one time in the first paragraph, use in H2 heading in other areas of the article where it makes sense and also not looking unnatural and also used in the last line of the article.
Use Keyword Within the First Paragraph
Most of the SEO experts suggest that try to utilize your primary keyword in the starting lines of the first paragraph of the content. Yes! it’s useful and may play a great role in the ranking of content, so as per my experience I also would like to recommend strongly to my readers that use the primary keyword in the first paragraph for a high boost in the ranking.
As per my opinion, overall keyword density tries to maintain less for avoiding the risk of keyword stuffing. Google doesn’t like max use of the keyword as its also not maintaining the user experience, readers may feel irritating if there is a repetition of the keyword. Usually, I prefer to set keyword density 1% moreover it could be more or less also, just try to maintain the use of keywords in a natural way.
Use Of Sentence and Paragraph
A great piece of practice is that when you writing try to keep your sentence, not more than 20 words, for better readership, like that readers easily learn and understand. If you keep your sentence long there is a high risk of grammar mistakes and also users don’t like it, so try to talk to the point and comprehensive.
Same like the use of sentences, you have to also be serious about the paragraph length its looks pretty cool if you try to maintain the max limit of words just 150 of the paragraph.
Use Of Synonym Of Keywords
For avoiding keyword repetition try to find synonyms of these phrases, use of synonyms also protect bad impact towards search engine and also users are getting good reader experience on your site which may cause of sharing.
Use LSI Keywords
In writing optimized content LSI is also as important as blood in a body, use of LSI plays a vital role to ran higher a page in Google search results. LSI stands for “Latent Semantic Indexing”. It is a contextual allied phrase that SE utilized enormously conception on any type of content or web page.
In starting days of Search Engine Optimization search engines like Google, Bing, Baidu or Yahoo figure out the web page purely by their use of keyword tags. That time if Google found a keyword used again and again in a web page, it says that page is related to that term, and keyword density is very valuable at that time.
But now these days Google is very smart and noticed the overall topic of the page instead of just the use of keywords. Now Google depends on LSI keywords to rank or understand the web page.
Use Of Headings
Headings assist readers and SE’s in reading and also in sense of understanding. The use of headings also helps users to understand that which part of the content is more important and prominent. Proper use of headings enhance the user experience for the content. If we talk more in-depth there are mostly use three types of headings H1, H2, H3, if you are not familiar with these headings before then just give more attention here.
Actually, H1 is the main title of your post, which means you can call your title also H1. For writing future in the same article and you need to mention another heading for a paragraph, that heading is known as H2 because it is the subheading of H1 that’s why it’s considered the heading two. H2 are can be more than one.
For instance, in any kind of article, there is only one main heading and it is a natural thing that the possibility of subheadings are varying. If you are article is going longer and there is a necessity for future headings in H2 then the headings which were used in H2 are H3. The same rule is applied to the use of more subheadings in a proper heading.
Write Comprehensive Content
Writing a better blog post needs skills, don’t keep your target to just wrote long articles. Always don’t write irrelevantly long or also don’t write shorter content.
The key point for grabbing users towards your blog post is to write meaningful and comprehensive content only, for instance, if the user does not understand what you talking about, or maybe he feels bored from it then there is less chance of ranking.
Update Content Regularly
One of the most important points is in Content Optimization is that edit your article regularly. If you check errors and mistakes on daily basis or you may update your content or article regularly there is a high chance of training your content in search results.
Use Of Internet & External Links
For ranking your content it needs to link, through your link pages Google understands well because it’s easy to travel from one post or page to another. Search Engines also better understand the structure of your web page. It also creates ease for a user to find useful information and valuable navigated links.
During the article, if any vital information is found which relates to some outsources during writing the content and then add link of other information source website link is known as external links. Internal and External Links are played a vital role in content optimization.
When we talking about the optimization of content then we have to be serious about every factor that relates to achieving good results in the search, and also keep settle all the factors that Google notices to rank the page. Multimedia Optimization is also very important for SEO purposes. During multimedia optimization, you have to make user-friendly below media.
- Use SEO Friendly URLs
- Mobile Optimized Content