Did you know How To Find Blog Niche In Blogging? No! So In this article, I’m going to be guided on a step-by-step process that I use to choose a Topic. I’m going to be covering five major steps.
Start with unique points next we’re going to be specific and write on the paper idea. Then we’ll be talking about ways that you can determine whether there’s a market for your idea after that we’ll be making sure that your topic solves a problem.
Lastly, We will discuss testing your topic in a live market before we get into the cycle.
What Is Niche & Why It’s Important?
Let’s talk about what a niche actually is? And why it’s important?
So just learn to accept it and categorize your content to one theme the definition states that a niche is, Just a specialized segment of a larger market with a “Particular kind of Product” or service.
For instance, the larger market that I’m talking about could be something very broad, like fitness, food, reading, and clothing.
Whatever you might want it to be underneath these broad categories you can come up with a niche or a micro subcategory.
So under Fitness, you could try something like “weight loss” for women after pregnancy or big ideas for skinny boys, under Clothing you could do something along the lines of secure clothes for regular life.
You found the idea it’s basically “Choosing Something Specific” from a broad topic and essentially categorizing you or your business.
Here below I wrote vital key points that how to find a niche online for your blog or site? Now just Read with Care! Come on! 🤗
- Delve Deeper
- Market Research
- Solve A Problem
- Test Your Niche
- Brainstorming
Brainstorming firstly you don’t need to brainstorm your specific clientele. Because often when you’re new to a market you don’t know who your clientele is going to be.
Instead, you want to think about what you’re knowledgeable in what the demand is for, what you’re providing.
Look at it and see what you’re good at seeing what you want to talk about, and see what you can come up with.
Conducting brainstorming is easy, you start with a giant list of everything that you can think of and then you narrow those ideas down to start.
Put all of your ideas on how to find a profitable niche?
Like you may imagine about Fitness, Food, or Clothing. Underneath each of these different ideas or categories, you want to put down all the different subcategories or sub-points that you can associate with them.
Each different category that you already have so under fitness you might think of CrossFit or hit workouts or any other kind of workout that you can think of. About under food, you might talk about different cuisines, under clothing you might think of different seasons or different brands. If you write down these points or ideas. You must be realized that many of these sub-categories are very easy to compare to whole categories.
For Fitness you might be dropping tons and tons of ideas and then for food and clothing you might be struggling to come up with a lot of different topics. But passion simply isn’t enough when it comes to a niche you need to be knowledgeable consistent and passionate but most importantly knowledgeable and consistent in any niche you choose you’re gonna have competition.
So the reason I say to choose a category that you’re knowledgeable in and it’s easy to come up with ideas, that you’re gonna be met with other people who offer the same material. So you must provide it in a better way while you’re sifting through your ideas in the middle of the storm.
Ask yourself what are you good at?
What do you like? There is enough material that you can be consistent with your content. I do want to make something clear, there’s a difference between being passionate and being able to tolerate something.
Maybe you don’t enjoy one topic as much as another. But it’s something that you’re naturally gifted in and knowledgeable in, obviously finding something that you love and that you’re naturally good, at, and knowledgeable in is ideal just know that there are some exceptions to this.
If you’re willing to tolerate talking about that thing for the next foreseeable future. You might have a profitable niche although you might not be as passionate about the niche idea as others you can find.
Passion in helping your audience solve a problem and using the best product that they can be found. Passion in helping people the best way possible is another way that it can work.
Read: Highest Paying Popular Google Adsense Niches For Blogs
Delve Deeper
After working through your brainstorming and choosing one idea from the many, it’s now time to take that niche and narrow it down.
Even further the goal should be to at least go two or three levels deeper in your thinking, notice the examples that I gave at the beginning of the article. They’re always two-fold they clearly state what the product or service is? and who it’s for?
So weatherproofing jackets for hiking are just jackets for hikers it’s pretty self-explanatory in a like manner. When I’m thinking about a new idea I like to ask myself three different questions! Before How to Find Your Niche Market ideas I also prefer to you these questions.
What am I doing this for?
What type of person needs it?
What problem am I solving?
For example, I create websites, here at creating a pro website, who I do this, for beginners, and what type of beginner? do I do it for good beginners who have no previous experience or classes? and then what kind of problem am I solving?
Well, I’m saving people money by hiring web designers and I’m also empowering people to build their own websites.
Read: Tips To Became Full Time Blogger
Let’s use a broader example let’s say that you want to build a niche in something like fitness. So who are you using fitness for college students, let’s just say okay! so what type of students need you maybe it’s students who don’t have the resources to go to a gym. Or you know students who might be in the middle of a pandemic and can’t come.
So what problem are you solving for them? you might be teaching them how to use things around their home that they can use without needing gym equipment. Still get a workout in and just like that you’ve got your niche. Now you’re a fitness trainer who instructs college students on how to do home workouts it’s that simple.
Market Research
If there’s a market for your idea then analyze that market. This is a really important point after coming up with a narrowed-down niche that you want to try, it’s important to take this next point.
It’s to research the market for your idea if, for instance, you have a 200 million dollar 😀 market it’d be really easy to pull out a hundred thousand dollars versus pulling the same one hundred thousand dollars, from a one million dollar market.
So checking to make sure that your topic is profitable is also the next check box that you want to make sure you can cross off one thing, that you can try is to type in your search bar the industry that you’re trying to get into, and do a little bit of digging to see.
If you can find out what you’re looking for. You can also look for publicly traded companies review their revenues and see how big the market actually is.
After you’ve done a little bit of digging and found that there is a market for your topic, you might refine your niche even better.
Now that you have an understanding of the industry and what problems people in that industry are looking to solve.
So the solution is twofold remember when choosing a topic it’s about solving a problem, but at the same time, you need to solve it uniquely.
If you’re not unique then you’re going to blend in with all of the other competitors that you have in your niche, who have already been in the market for a lot longer than you.
Another thing that I want to point out is that it’s okay to have competition in your topic. This means that there’s actually in fact a large market for your niche.
Because there are obviously other people offering services and making successful businesses from them, you also concisely know here that, How to Find Your Niche?
All right so after checking if there’s a market for your idea take into account monetization. If your business or website gets very popular in the future and begins to gain traction.
How are we going to monetize later on down the road what Affiliate Products or Ads would pair well? With your niche, you can search Affiliate Marketing Websites like clickbank.com for example for products that are related to your niche.
Now, clickbank.com is a website that provides digital products only. So you can also check out Amazon’s affiliate program where you can sell amazon products for a commission.
This way you don’t have to physically handle any product yourself, and you can also make a passive income online. If there are many products related to your idea, you obviously have a plentiful niche.
You can also try looking at competitors and analyzing them in your topic. Analyzing the direct and indirect competition is incredibly helpful, analyze what they’re providing and how they do it.
Pay attention to the audience and see what their audience is, telling them to learn from it. You can definitely learn valuable information from your competitors because if they’re successful then you can be too.
One last thing that you can do is to look at social media for “Hashtags” that are prominent in your industry or topic this will give you directional data as to what your target market is looking at.
Solve A Problem
So Point number four is to solve a problem. I felt like I needed to reiterate this in its own point because it’s absolutely crucial.
This is the bedrock for creating any niche and becoming successful in any sales endeavour. You must solve someone’s problem whatever it may be so just make sure that you can cross this checkbox off.
Test Your Niche
The final step in creating your niche is to test what you have so far and pay attention to the metrics that come from it. You’ve already hopefully done extensive research into the industry that you’re seriously considering.
So actually getting some hands-on experience and testing your topic in a real market can show you a lot one way that you can go about testing your niche, is to create a single-page website or landing page and offer some sort of free information book or pamphlet or something that might entice people in your target market.
To look at what you’re offering for example using the college student niche idea that I had earlier used. You could create a quick landing page that is professional and intriguing and then offers some sort of single free workout plan for one day to give them a taste of what you’re about for home workouts.
After creating a landing page you can drive traffic to that page by using services like Google ads and paying attention to the metrics and traffic that come in.
This will show you the amount of interest in your service if you’re at this stage in the process of choosing a topic and you’re ready to test it in a live market.
The last thing that I want to talk to you guys about is more of a future step we’re a year maybe two or three years in the future right now you now have your own topic and you’ve created a website and a business around it you’ve gained quite a large following and you’re gaining traction in the industry.
Becoming a big name among your competitors it’s important to understand this, later on down the road you want to adopt a little bit more of a fluid niche or an updated niche.
What I mean by this is that you want to listen to your audience listen to what they want and you can adapt your niche to serve those needs, for instance, let’s use the college student workout example that I used earlier you might find out by paying attention to your metrics.
That most of your traffic actually isn’t coming from college students, instead it’s coming from stay-at-home moms looking for a healthier lifestyle. You can then morph your niche and change the direction of your content to be centred around stay-at-home moms.
Because they seem to be your strong majority so be sure to listen to your audience because they’re going to tell you what they want.
Bottom Line
All right guys I hope walking you through the process that I use for choosing my niche was able to help you all in some way.
If there’s one thing that you take away from this article that I cannot stress. How important it is it’s to choose a niche and to uniquely solve a problem so whether you’re walking through these steps to create a niche or you were read this post.
To verify the topic that you already have you need to remember to be specific and helpful in your business, for it to actually work. If you learned something new from this “How to Find Blog Niche In Blogging” guide article or you enjoyed the content please leave a comment about one of your niche ideas.